How To Keep Your Hotel Marketing Strong During Unsettling Times
While coronavirus is still ongoing, it’s important to use this time to cultivate new ideas to market your hotel brand. Similar to our current situation, maintaining a strong presence -both offline and online- requires consistent change and adaptation.
At Front Desk Supply, we are doing just that. We have created new ways for hotels to endure this pandemic, while also coming out stronger than before. Check out our new product line of PPE supplies, strictly to help your hotel during and after COVID-19.
Out of chaos comes creativity and innovation.
Adjust your hotel’s marketing strategy with these tactics:
Reassess Your Current Plan
Each hotel has been forced to create a new game plan. As you pivot your hotel’s marketing approach, the first step is to examine your current one. What has worked? What has not worked? Many of your previous concepts may not be applicable anymore. Take what does work, and modify it to fit your hotel’s current marketing needs. This may require exploring new marketing avenues. Consider trying something new, like creating social media accounts on different platforms to engage a larger audience.
Stay In Touch With Email
An effective way to reassure your guests during a time of uncertainty is by keeping a constant line of communication. This is best done through email. Reach out to guests, partners, and other important contacts by keeping them up to date on what your hotel is doing. This is a space where you can introduce new services, or simply inform them on how your staff will be taking health precautions as businesses open up. Make sure to let them know that there are people on your team who are available to answer any questions or address potential concerns.
Offer New Value
With new changes coming into place inside your hotel, step up your marketing by offering something of value for guests. Entice them to book their next stay at your hotel with a new offer they will benefit from. Once you have solidified your idea, promote it online using social media, email marketing, and/or your website. A new offer will be refreshing to old guests while grabbing the attention of new potential guests. You can provide guests offers such as:
- Risk-free booking if they book direct
- Special dining offers at on premise food hubs or restaurants
- New partnerships with local tourist attractions
- Special amenities for essential workers who have to travel and need a safe and comfortable place to stay
If your traditional marketing strategy is currently suffering, now is an optimal time to make changes that will pave the way for success.
Interested in knowing what supplies your hotel will now require? We have created an entire checklist of the most essential items your hotel will need during and after COVID-19.
BONUS: Many of the items on our checklist above are available for hotels to purchase now. Visit our new product website to receive items your hotel needs to stay safe, clean, and healthy.
In order to keep our team healthy and safe, we have taken precautions, and all team members that are not needed in producing or warehousing activities are working from home. Further, we have built additional redundancy in our supply network. Although we have not experienced any significant delays in our supply chain, we will continue to monitor changes and will utilize alternate vendors if needed to ensure we can hold to our normal lead times. We are in close contact with our shipping partners and will advise our customers of any widespread issues affecting delivery.
We know that this is a time of change and uncertainty, so we encourage you to reach out to us at email@example.com if you have any questions or concerns about us, our team, or our products.