How To Prepare Your Hotel For When COVID-19 Ends
As coronavirus continues to impact tourism and the hospitality industry, it is important to understand trends and forecasts that will shape your hotel’s recovery strategy.
Hospitality Net stated, “Based on research from CBRE, from the start of the U.S. outbreak in January 2020, it is predicted that it will take approximately 6-10 months (June) for U.S. hotel demand to begin to recover, and 12-16 months for ADR and RevPAR to recover. Therefore, hoteliers need to take the necessary steps to adequately prepare for recovery, while also setting proper expectations and KPIs.”
While we don’t know when COVID-19 will end completely, your boutique hotel should take the necessary steps to be prepared.
At Front Desk Supply, we understand the impact this has left on hotels. We want to be a resource for hotels, and we are shifting gears in order to benefit the hospitality industry in the most effective way possible.
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Here’s how your hotel can prepare for life after COVID-19:
Keep Strong Communication
Guest loyalty creates brand trust through good and bad times. If your communication with your audience has picked up during this pandemic, don’t let that relationship diminish once it’s over. Keep up the conversation with potential guests and loyalty members through online avenues. Let them know how your team is navigating through this transition and what they can expect when they stay at your hotel. Offer reassurance, connection, and assistance during this confusing time.
Get Accustomed To Permanent Changes
While coronavirus is temporary, there will be lasting changes within the way we look at our world, navigate through everyday life, and do regular business. Consumers now have a deeper understanding of the importance to support small businesses, such as independent and boutique hotels. Solidify new safety and health guidelines for your hotel that will make everyone feel comfortable and protected. This may involve training your staff on new communication styles when serving guests.
Review Your Marketing Assets
During this slower period, there are many things your independent hotel can do to come out of this situation stronger than ever. Begin by taking inventory of your current marketing assets. Analyze what you currently have and what else your hotel staff can provide your guests to create an even better experience. You may need to add new things such as hygiene signs, hand-washing cards, or new safety protocol signs. Each of these will help promote better safety and health for your guests and staff.
In order to keep our team healthy and safe, we have taken precautions, and all team members that are not needed in producing or warehousing activities are working from home. Further, we have built additional redundancy in our supply network. Although we have not experienced any significant delays in our supply chain, we will continue to monitor changes and will utilize alternate vendors if needed to ensure we can hold to our normal lead times. We are in close contact with our shipping partners and will advise our customers of any widespread issues affecting delivery.
We know that this is a time of change and uncertainty, so we encourage you to reach out to us at firstname.lastname@example.org if you have any questions or concerns about us, our team, or our products